The signing comes as a huge shocker, even for Ronnie himself. Ronnie
readily admits he didn't plan on signing an athlete in 2012. "Neither of
us expected this to happen really, it kind of came out of nowhere, but
this was an opportunity for both Shawn and Ronnie Coleman Signature
Series™ to be a part of something special. We both decided we couldn't
walk away until we figured something out."
Shawn's recent success has garnished the attention of the largest
supplement companies in the industry. Signing with Ronnie Coleman
Signature Series™ is a stunning surprise that will have many wondering,
why?
"I chose Ronnie Coleman Signature Series™ first and foremost because I
am a huge fan of Ronnie. He is a legend with so many achievements and
the way he has handled those achievements is impressive. I've seen his
company grow overnight and I know how hard he works. They might not be
the biggest company that approached me but they certainly are the best
in my opinion in every aspect. They have a great staff, great marketing
and most importantly great products. Plus, I could tell how much passion
Ronnie and his team had for what they do and how much fun they had
doing it which is really important to me. They made me feel like I would
be a part of the company rather than just an athlete. I couldn't ignore
the positive buzz from around the world either. To be selected as the
first RCSS athlete is one of the biggest achievements and
accomplishments of my life."
But, why sign an athlete when you are the 8x Mr. O? Many wonder if
this announcement is Ronnie finally giving into to retirement or if a
comeback is still on the horizon… but the champ has another take on it:
"Shawn has done some amazing things this year and my experience tells
me this is just the beginning. Ronnie Coleman Signature Series™ is
about more than just me, it's a company that's committed to excellence
in the bodybuilding,
fitness,
and supplement community. Bodybuilding has always been my passion, my
hobby, and I will never stop living that lifestyle. I feel blessed to
have this opportunity to help Shawn grow into the best bodybuilder in
the world. It's going to be fun"-says Ronnie.
Ok, that makes sense but does that mean that you are ready to utter the word "retirement?"
"The last few years have been tough on me injury wise. What a lot of
people don't know is that I've made several attempts at a comeback but I
kept getting injured and had multiple
surgeries.
I'm not ruling out competing again but I'm focused on growing my
business now. Signing Shawn is about the future. I'd love to make it
back on stage but comebacks are totally played out these days! We will
see what happens." Mr. Coleman remarked with a slight grin. "It would be
pretty cool to see both of us on stage though…"
This is a raw opportunity that gives Ronnie a chance to give back to
bodybuilding the way that only a true legend is capable of…Through
knowledge and mentorship of an up and coming star. Ronnie plans on
helping to develop not only Shawn's physique but his career from the
inside out.
"To have Ronnie believe in me enough to make me a part of his team is
a dream come true in itself. Anyone that knows me knows the level of
belief I have in myself and in achieving my dreams. It's hard to
describe it but Ronnie gets it. He understands it and he embraces it.
Plus, who wouldn't want the greatest of all time in their sport to
mentor them!?"
Matching the magical year that Ronnie's company has had, Rhoden is
coming off one of the hottest winning streaks in recent times with wins
at both the Europa and Tampa pro and then moving on to take 3rd place at
the 2012 Olympia. Now he is fresh off of his victory at the 2nd Annual
Arnold
Classic Europe with the British and Prague Pro still to come. With
three victories alone in 2012 Shawn has solidified himself as a
contender in 2013. Add the possibility of two more victories in 2012 and
he becomes the next true legitimate threat. "Life and success is all
about momentum and attitude. Shawn and Ronnie Coleman Signature Series™
look forward to celebrating together at the top in 2013. The time is now
and we won't be stopped." Says Big Ron emphatically.
In less than a year Ronnie Coleman Signature Series has exploded
globally and is now available in over 95 countries. A feat that no other
supplement company has accomplished in such a short time but Ronnie's
all about breaking records. In addition, Ronnie Coleman Signature
Series™ just celebrated their US launch by showcasing their custom 45
foot "Mobile Kingdom", as King Coleman calls it, at this year's Olympia.
Ronnie is currently touring the country in this aptly named "Mobile
Kingdom" visiting over 100 GNC stores in 40 cities.
Media Contact:Derek Ciocca
Sales@ronniecoleman.net : 1-888-854-3316
Congrats to Shawn Rhoden for winning the Arnold Europe & Signing with Ronnie Coleman Signature Series!!!
