Wednesday, September 5, 2012

Jay Cutler Officially with BPI!!!

 

Ft. Lauderdale, Fl. - BPI Sports, the mind and body behind EXT Sports and IMAGE Sports, along with four-time Mr. Olympia winner, Jay Cutler, are proud to announce a joint entrepreneurial contract. This new deal, the first of its kind will allow Cutler to endorse select BPI, EXT and IMAGE Sports' products, while at the same time, provide Cutler a significant equity stake in the upcoming, not-yet-released "Jay Cutler Signature Series" product line.

This new joint venture with team BPI Sports, regarded as the foremost sports nutritional team in the entire industry, along with  Cutler, arguably the finest bodybuilder of our era, creates a powerhouse team unlike any other. In the past, BPI Sports has avoided sponsoring or endorsing any athletes. “It took someone extremely special, talented, and marketable to even get us to consider moving the needle on this one,” said Diana Ress, BPI Sports Marketing Director. “This is the first of many big moves to come for BPI Sports. Cutler will allow BPI to market its subsidiary brands in various outlets like never before, while allowing Cutler to stand behind our brands, rather than in front of."

"Since we have never before sponsored an athlete or celebrity in the bodybuilding industry, what better way to mark this significant milestone than to partner with Jay Cutler," said James Grage, Vice President of BPI Sports. "This is the perfect opportunity for us to market our products in a way we've never done before, along with designing a new line with the input of Cutler himself, someone who knows more about this industry than anyone I know."

"I look forward to working with the masterminds of BPI to create my new Signature Series line geared specifically for athletes and bodybuilders like myself," stated Cutler. "I have taken many sports nutrition supplements throughout my bodybuilding career, but those formulas are not even close to the standards set by BPI, EXT and IMAGE Sports."

Cutler has built a strong reputation in the bodybuilding industry, gracing the covers of popular magazines such as FLEX and Muscular Development. Most widely recognized for Mr. Olympia, Arnold Classic Champion and Mr. Olympia Runner Up, Cutlers credentials speak for themselves. Devoting countless hours to training and becoming a champion, Cutler has the drive and motivation, comparable to BPI, making this ideal partnership a force to be reckoned with in the sports nutrition industry.

This is great move for BPI. Jay Cutler is a huge name in bodybuilding & BPI is a successful company. The two should be a match made in heaven. BPI will have a huge explosion with Cutler on their team. I wanna see what's the Cutler package is all about.

Photo courtesy by MD

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